Prepared by
12-Month Brand Partnership
Prepared for Russ Koz · Koz Construction
Koz Construction

Your Work Deserves
to Be Seen.

You do exceptional work and you have more jobs than you know what to do with. KeelPoint builds the digital presence that matches the quality of what Koz Construction does — website, drone photography, brand, hiring, and all of it managed for you over 12 months.
Commitment
12 Months
Build Time
2–3 Weeks
Monthly Rate
$349–$499/mo
Date
April 2026
👋 A note from Scott

I’m building KeelPoint and I’m being intentional about who I work with. I want to work with people who do real work and take pride in it — and that’s Koz Construction. I’m willing to come out to your job sites, bring the drone, shoot your work, and build this thing alongside you because I believe in it and I want the portfolio. That’s why the pricing here is well below what this normally costs. You get a serious partner. I get to build something I’m proud of. That’s the deal.

🔧
Everything That Gets Built & Managed
1

Domain + Branded Email

Secure kozconstruction.com and set up a professional email like russ@kozconstruction.com. No more Yahoo for business. Handled on day one.

✓ Week 1
2

Professional Website — Bold, Photo-Heavy, Built to Impress

A clean, modern site built in the spirit of Silkstone Group — the kind that shows exactly what you do and makes it look undeniable. Services pages for concrete, waterproofing, excavating, and snow removal. Mobile-ready. Fast. Yours.

✓ Live within 3 weeks
3

Drone Photography — Scott Shows Up to Your Jobs

Scott brings a DJI Mini 2 (4K) to your active job sites. Aerial shots, before-and-after ground photos, progress footage. 4 to 6 visits per month. Over 12 months, that’s 48 to 72 job shoots — a portfolio that no competitor in your market will touch.

✓ 4–6 shoots/month
4

Before & After Project Gallery — Constantly Growing

Every shoot feeds the gallery. Concrete pours, excavations, waterproofing, snow removal — organized by category, always fresh. A year from now it will be the most compelling contractor portfolio in Northeast Ohio.

✓ Updated monthly
5

Careers Page — Find the Employees You Need

You’re booked through September and growing. A professional careers page makes Koz look like a place worth working — with the brand, the photos, and the story behind the company. Attract the caliber of people that fit the operation you’re building.

✓ Built into the site
6

Instagram — Managed Monthly

Consistent posting from real job site content. Before/after reels, aerial footage, project spotlights. Not stock photos and generic captions — actual Koz work that builds the brand and attracts both customers and future employees.

✓ Ongoing
7

Equipment Photography + Digital Brand Application

Scott photographs your full fleet — trucks, excavators, trailers, all of it. The KOZ logo gets digitally applied across every piece of equipment for the website. Even if the trucks never get wrapped, the website shows Koz Construction the way it deserves to look: branded, sharp, and professional. Print-ready logo files are yours to use whenever you’re ready.

✓ Delivered at launch
8

Koz Standards — Who You Are, In Writing

Silkstone has it. Every contractor worth hiring has it. A values section on the homepage that tells clients and future employees exactly what Koz is about before they ever pick up the phone. No fluff — just the real things: quality work, accountability, showing up. Written to sound like Russ, not a corporate brochure. It builds trust before the first conversation even happens.

✓ Built into the homepage
9

Equipment Showcase — The Fleet as a Flex

Silkstone names their equipment on the site as a straight flex — “we run quality iron.” Koz should do the same. Scott photographs every piece of equipment with the KOZ logo applied, and the website dedicates a section to the fleet. Excavators, trucks, trailers — all of it. It signals scale, professionalism, and investment. Customers see it and know they’re not hiring a guy with a shovel.

✓ Drone shots + digital brand applied
10

SEO — Show Up When People Search

The goal isn’t just a good-looking website. It’s being the first name that comes up when someone in Northeast Ohio searches “concrete contractor,” “waterproofing,” “excavating,” or “snow removal.” Every page gets built with search in mind — the right keywords, service area coverage (Avon, Cleveland, Lorain County, etc.), page titles, and descriptions. Over time, as content and photos stack up, Koz climbs. A year of consistent job posts and Instagram content makes a real difference.

✓ Built in from day one
🔄
Where You Are vs. Where You’ll Be
⚠️ Right Now
  No web presence when prospects search
  Great work with no online record of it
  No branded email — Yahoo for business
  No Instagram presence or content
  Hiring happens entirely by word of mouth
  Brand inconsistent across the fleet
  No story behind the company — just a name
  Invisible on Google searches for your services
✅ 12 Months from Now
  Bold website with 50+ real project photos
  Before/after gallery no competitor can match
  Branded email — russ@kozconstruction.com
  Active Instagram that keeps growing
  Careers page attracting quality employees
  Every piece of equipment photographed + branded on the site
  “Koz Standards” tells the story before anyone calls
  Ranking for “concrete contractor” searches in Northeast Ohio
📈
What This Normally Costs
Market Rate vs. KeelPoint Partner Rate
Drone photographer (4 shoots/mo)
$600–$1,600/mo
Included
Social media management (Instagram)
$500–$1,500/mo
Included
Website design + development
$3,000–$8,000
Included
Website hosting + maintenance
$150–$300/mo
Included
Careers page + hiring setup
$500–$1,000
Included
Monthly equivalent (market rate)
$1,500–$3,000/mo
$349–$499/mo
KeelPoint is building a portfolio of local businesses done right. That’s why the rate is what it is — not because the work is worth less, but because the partnership matters more right now than the margin.
💳
Investment — 12-Month Partnership
One-Time Setup Fee Domain registration, branded email, full website build, careers page, fleet logo files, initial drone shoot — everything live and launched
$1,500
📅 12-Month Monthly Retainer — Everything Included
Website hosting, maintenance & updates
4–6 job site visits/month with DJI Mini 2 drone (4K photo + video)
Photo editing + gallery updates after every shoot
Instagram content creation + monthly posting
Careers page updates as hiring needs change
Monthly — all inclusive · 12-month commitment
$349–$499/mo
First Year Total
Setup + 12 months · You own everything outright
$5,688–$7,488
You own the domain, the website, and all photos. This is built to be a long-term partnership — not a one-year transaction. 30 days before the contract renews, Scott and Russ sit down to review what’s working, what’s grown, and agree on the plan for year two. Pricing and scope adjust based on where the business is at. No surprises, no fine print — just two people building something together for the long haul.
📅
Next Steps
1

Shake on it — 12 months, then we talk

$349 or $499 — the deliverables are the same either way. 12-month commitment, and 30 days before it renews we sit down and agree on what year two looks like. Domain gets registered same day and the build starts within the week.

2

Schedule the first job site shoot

Pick an active or upcoming job. Scott comes out with the drone, we shoot it properly, and that content seeds the entire site and Instagram launch.

3

Sit down and go deeper

Before the build kicks off, we have a proper planning conversation — what you want the site to do, what else might make sense, where KeelPoint can add the most value beyond just a website. This proposal is the starting point. The sit-down is where it gets built right.

4

Build, review, launch — 2 to 3 weeks

Scott builds, you review, we tweak until it’s right. Goes live with real content, not placeholder photos. You get the login and full ownership of everything on day one.

Koz does great work.
Now let’s make sure the world sees it.

This proposal is the starting point — not the full picture. Once we sit down together, we dig into exactly what you want the website to do, what else makes sense to add, and where KeelPoint can add the most value. The goal isn’t just a website. It’s a full marketing arm for Koz Construction — one that grows with you.